#STIMAsc14

OLD MEDIA vs NEW MEDIA

How do the old media channels try to keep their heads up in this digital revolution? How do they manage it? Do they need to change their business model? Or do they need to just ‘go with the flow’ and reinvent themselves?

The main question of the whole story: can they survive alone or do they need to embrace a coexistence with their digital counterparts? For example: can a newspaper survive in its authentic paper form or must they also hop on the digital train and create an app?

All the answers to these questions will be given at the 20th of March 2014! Don’t miss the battle between NEW and OLD MEDIA!

All information: http://stimastudents.wordpress.com/